For Moby’s on Main, an arcade in Ventura, California, I crafted a vibrant brand identity that captures the nostalgic charm of classic arcades while ensuring a family-friendly appeal. The logo features bold, retro-inspired typography and a playful whale graphic that evoke a sense of fun and nostalgia. The branding direction embraces bright, lively colors and vintage arcade motifs to create an inviting atmosphere for all ages. This cohesive visual identity effectively positions Moby’s on Main as a nostalgic and welcoming destination for family entertainment.